San Francisco (AFP) – Netflix on Tuesday said it added nearly 19 million subscribers during the holiday season to finish out last year with more than 300 million subscribers. Company executives credited steady investments in shows and films with helping power growth at the streaming behemoth, while announcing it is increasing prices in Argentina, Canada, Portugal, and the United States.
“As we continue to invest in programming and deliver more value for our members, we will occasionally ask our members to pay a little more so that we can re-invest to further improve Netflix,” the company said in a letter to investors. Premium and standard memberships in the United States will cost $2 more per month, with the new prices set at $25 and $18 respectively, while a standard ad-supported tier will increase by one dollar to $8, according to the company.
In the final quarter of 2024, the streaming juggernaut reported a profit of $1.87 billion on revenue of $10.25 billion, which grew double digits from the same period the prior year. Netflix shares jumped more than 14 percent to top $993 in after-market trades. “We enter 2025 with strong momentum, coming off a year with record net additions — 41 million — and having
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